Market Research
Unlock clarity and confidence in every business decision — with market research built to reduce risk and reveal opportunity.
If you are someone who familiar with these problem:
“We don’t really know who our customer is or what they care about.”
“I’m not sure if there’s actually a market for our idea.”
“We’re making assumptions, and that’s risky — I need real data.”
“Our competitors seem to know something we don’t.”
“I feel stuck between too many options and no clear direction.”
This service package is suitable for you. Whether you're launching your first venture or expanding into a new market, making decisions without real insights is a gamble. Our Market Research service helps you cut through the noise with actionable data and deep human understanding — so you can move forward strategically.
Our Impact
From problem to solution. We take ownership in the journey and focused on driving real impact for our clients.
We saved client's 90% of the Business Initial Cost from false brand positioning with our market research service
We've helped a client with a successful marketing strategy that brings 2x from expected revenue in Q1 with our market research service and business strategy
We've saved client's 35% of client's budget for new product development with our business profitability analysis service and business strategy
Our Research Capabilities
Qualitative Research
Quantitative Research
Market Testing & Experiment
Field Observation
We conduct in-depth interviews and focus groups to explore customer motivations, behaviors, and unmet needs — so you understand the "why" behind the data.
From surveys to large-scale polls, we deliver statistically reliable insights about customer preferences, market size, pricing sensitivity, brand positioning, and more.
Measure actual market response before launching. We help design and run experiments such as A/B testing, landing page validation, and MVP trials to gather fast feedback.
Gain behavioral insights in natural environments. We observe customer actions in-store, on-site, or digitally to uncover patterns that surveys may miss.
Deliverables
Market Intelligence Data Dashboard (Power BI & Excel)
Executive Summary with Strategic Recommendations
Customer Persona Profiles
Market Size and Trend Analysis
Competitor Benchmark Analysis
Survey Data & Key Insights
Interview Transcripts (if applicable)
Validation Test Results (if applicable)
Ready-to-present Deck
Each project comes with a complete insight package tailored to your needs. Typical deliverables include:
Client Results
A new upper restaurant is difficult to formulate exact marketing strategies and know their target customer, until the restaurant turned to us to help.
How a new fashion startup save its capital before it's too late by validating their business ideas and brand positioning .
Frequently asked questions
How do I know if I need Market Research?
If you’re making decisions that involve launching, scaling, or entering a market without solid data, market research helps minimize risk and align your strategy with real-world needs
Can you help me validate a new product idea?
Absolutely. We specialize in both early-stage validation and pre-launch testing to reduce the risk of failure.
How long does a research project take?
Depending on the scope and method, most projects are completed within 2 to 4 weeks. We’ll align the timeline based on your goals and urgency
What if I need support beyond the research?
Our research service is included with lifetime after-consult service, so you can directly reach us through our email, support@monicacobusinessadvisory.com
Will I get actionable insights or just raw data?
We don’t just collect data—we analyze and translate it into clear, strategic recommendations you can act on immediately
I already have customer feedback— do I still need research?
Yes. Informal feedback is useful but often biased or incomplete. We help you gather structured, reliable insights that go beyond surface-level opinions.
Ready to talk?
We’re eager to hear from you! Please fill out the form below and let us know how we can assist you.