Turning Market Insights Into Profit: The Formula Behind 2x Revenue Jump

As the number of health-conscious and nutrition-aware consumers in Indonesia increases, sushi has become a popular choice due to its reputation as a healthy, fresh, and low-calorie food. Additionally, the growing number of Japanese expatriates and Japanese cultural influence also strengthen the appeal of this cuisine among various consumer segments in Indonesia. The demand for new upper sushi restaurants in Indonesia also continues to increase. Because of that, Sushi Group decided to take this opportunity to open a new upper sushi restaurant despite many challenges such as tight competition, fluctuating raw material prices, and the quality standards expected by consumers.

The Story

They contact Monica & Co Business Advisory to help them do market research for their new business. Market research itself becomes very important for their business to identify strategic opportunities in responding to the dynamics of the sushi market in Indonesia, including consumer preferences, product innovations, and robust digital marketing strategies.

There is a main strategy that new upper sushi restaurants can implement in order to compete with competitors based on results from market landscape, consumer analysis, and competitor analysis which is maximizing the utilization of digital marketing. The use of digital marketing techniques comprehensively can help the new upper sushi restaurant in market penetration optimally, especially in the stage of building awareness among the public.

Monica & Co Business Advisory help them to create book menu designs that are inspired by signature dishes from each prefecture in Japan. This strategy is inspired by Japan itself, which consists of various prefectures, and each prefecture has its own specialty foods. This can serve as storytelling for the menu booklet (Regional Cuisine) and provide potential customers with what they can expect from a new upper sushi restaurant.

Social media also can become one of the tools for new upper sushi restaurants to promote their place. They can create campaign videos and challenges in their social media, so potential customers become interested to have a look or visit their restaurant. Not only that, the new sushi restaurant also can advertise their video campaign and challenges in social media to reach more potential customers. One of the campaigns that Monica & Co Business Advisory recommend is “Mini Japanese Traveling” and “Short escape for Japanese Culinary”. This campaign emphasizes the unique selling point of the new upper sushi restaurant, which provides a culinary experience from across all prefectures in Japan.

Last but not least, to support consumer loyalty to the restaurant, the new sushi restaurant can create a loyalty program. For example, in the form of rewards (Every transaction in multiples of IDR 50.000 earns 10 points) that can be used as discounts.

Our Approach

After implementing strategies recommended by Monica & Co Business Advisory, a new upper sushi restaurant can produce 200% revenue in Q2 2025. This number is quite impressive for a new upper sushi restaurant who just opened their outlet. This result serves as evidence that market research is crucial for a business to create strategies that can directly impact and achieve significant profits

The Impact

*We take our clients' confidentiality seriously. While we've changed their names, the results are real

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