Helping HR Consultant Company Finding Their Unique Value Proposition Through Market Research

The market size for HR consulting services in Southeast Asia is USD 621.44 million, with a predicted growth of 8%. Meanwhile, globally, the growth for HR consulting services, especially in the advisory field, is predicted to be 3.5%. This indicates that there is a demand for HR consulting services, but it is not very significant. HR consulting services have become a significant necessity for many businesses in Indonesia, including MSMEs and early-stage startups that are growing.

The Story

An HR consulting company struggles to know whether their services are relevant or not for early stage start up. They also struggle to decide their Unique Value Proposition that can differentiate them with competitors. Because of that, they approach Monica & Co Business Advisory to seek help to find their unique selling proposition and formulate an effective marketing strategy.

To solve this problem, Monica & Co Business Advisory try to structure the business problem and decide market research objectives in order to solve this problem. Not only that, we also do some analysis, such as market analysis, consumer analysis, and competitor analysis. Market analysis provides an overview of how the HR consulting market in Indonesia works, market size, market segmentation, estimated revenue that can be obtained by a HR consulting company, as well as the challenges and opportunities that exist. Consumer analysis provides an overview of customer targets, pain points, and their needs. Meanwhile, competitor analysis provides an overview of competitor services and their marketing strategy.

Our Approach

From the analysis, Monica & Co Business Advisory get some insight that can be developed become service strength recommendations for HR consulting business, which are:

1. Not just ordinary vendors, but rather strategic partners for SMEs in developing their business from the perspective of human resources, thereby producing premium quality services.

2. Displaying a transparent process, from pricing to after-sales service to support the results of implementation continuously.

3. Providing cost-effective solutions for comprehensive HR services, allowing founders to focus solely on the business and have a ready-made solution.

We also try to help HR consulting company to formulate marketing strategies to increase their brand awareness in the Indonesian market, especially for MSMEs and early stage start ups. The first strategy that we recommend is strengthening their digital presence and brand positioning through social media. This can be done by posting 3 times a week through LinkedIn or Instagram, and prioritizing content that aligns with the pain points of the target customer. Some content that we recommend for their LinkedIn or Instagram which are:

• Effective SOP for small businesses

• Success story clients

• Human resources trend

• How to increase employee retention, etc.

The second marketing strategy that Monica & Co Business Advisory recommends is to conduct free webinars and collaborate with Startup founders & SMEs community in Indonesia. This strategy can help HR consulting company to connect with potential clients. Some communities that can collaborate such as Komunitas Start Up Jakarta, 1000 Startup Digital, Gue Startup Jakarta, The Entrepreneurs Society, etc.

After getting important unique selling propositions and marketing strategy recommendations from Monica & Co Business Advisory, a HR consulting company hopes they can increase their brand awareness, get more new potential clients, and compete in the HR consulting market in Indonesia

The Impact

*We take our clients' confidentiality seriously. While we've changed their names, the results are real

If your company need from professional regarding market research, marketing strategy, go-to-market strategy, or anything that related to your business, you can contact us through this link

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